I realized when I read Suckered By the Discount? at A Gai Shan Life that I had just fallen prey to a special the day before. The point of the post was to remind you that discounts and specials only save you money if you were going to buy it anyway. They end up “suckering” you if the discount or special is what causes you to shop to start with…
I fell prey to a jewelry special. I received a mailed ad in April that said that Zales was selling a sterling silver and diamond accent heart pendant and chain for Mother’s Day for $19.99 instead of their “regular” $119.00 price. Of course I knew that they’d never be able to get $119, but the $20 price tag was calling my name. I immediately thought, “Wow, that’s just too good to pass up.” Yep, I was sucked in.
I thought about that ad for the rest of the day and even put the days of the special on my calendar. I thought that the pull of the deal would wear off in the couple of weeks before the sale, but it didn’t. I ended up going to Zales the first day of the special right after work.
Even though they were out of the necklaces by the time I got there, they were “helpfully” taking layaway orders for them at the $20 price if I would be willing to wait 4-8 weeks for them to arrive. I was fine with that and ended up ordering 5 of these things for $108.20 with tax!
My thinking is that I’ll have one for my mom, both of my younger sisters, my grandma, and myself – like diamond friendship necklaces for all my girls. I’m hoping I can give them out all at once in September but they could still be considered birthday gifts for everybody since all of their birthdays fall between September and November. I wrote a post about getting free stuff on your birthday.
Yeah, I’m a sucker and I’m cheap…this post is making me look really good…lol.
So I’m okay with my purchase since I think they will be appreciated, BUT I’d be $108 richer right now if I had never seen that special in the mail.
Have you been sucked in by a discount or special before? Feel silly (like me) later?