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Much has changed in the business world due to the march of technology. More and more business is conducted online, and mobile devices and smartphones have brought the internet to our fingertips at all times.
In this shifting landscape, a few things remain constant when it comes to doing business. One of which is the importance of business cards. You might be inclined to think that increasing online presence and the ubiquity of smartphones make the business card obsolete. But this is far from the case.
In many commercial settings, there’s still no substitute for the business card. Networking remains the lifeblood of most successful businesses, and business cards are still a vital piece of any networking effort.
If you’re thinking of starting a business, are planning to take a small business to the next level, or simply want to market yourself better, you’ll want to have a supply of business cards. With the advent of the internet, it’s become increasingly easy to get your hands on a professionally made set of business cards.
However, there are a number of areas where you can trip up or make a mistake when ordering business cards. The following are some tips that will help you get the best set of business cards possible.
Tips for Ordering Business Cards
The easiest way nowadays is to order business cards online, and a number of potential options are at your fingertips. No matter which website or online vendor you choose, be sure to take the following into account:
Make Sure to Provide the Right Amount of Information
When supplying your info to a business card vendor, it’s easy to either give too little or too much info. Think carefully as to what information you want your business card to display. Too much, and you’ll overwhelm your audience with useless data and clutter up the appearance of your card. Too little, and your potential partners and customers will be lacking vital info they need to contact you.
Not to mention, too many people make simple typos or transmit incorrect information when placing a business card order. It seems incredibly simple, but sometimes it’s possible to get too wrapped up in designing the layout, font and color scheme of the card and slip up on the digits of a phone number or make a misspelling.
You’re trying to present a professional look, meaning you want to convey exactly the right amount of information with no glaring typos or mistakes. And obviously, if your contact info isn’t correct, prospective customers or partners won’t be able to reach you.
As a template, here’s what a business card usually should contain:
- Your Name
- Your Title
- Your Phone Number
- Your Cellphone Number, if you have two numbers
- Your Email Address
- Your Website
- Your Fax Number, if you have one
- Your Address
- Your Tagline or Slogan, if you have onne
Use Quality Graphics and Images
If you’re going to the trouble of printing up business cards to represent yourself and your company, you don’t want to skimp on quality. A business card using a blurred, grainy, pixelated or low-resolution image sends the wrong message about your quality and professionalism.
When choosing any image to be displayed on your business card, you want to make sure to use a hi-res image. If you’re totally out of your depth when it comes to this, consult with a designer or web artist to get some help. Otherwise, a telltale sign that your image is lo-res is the file size. If a .pdf or .jpeg is only 20k to 30k in size, chances are it’s too small, and consequently won’t look good in print on the business card.
A good logo is another highly desirable part of a good business card. Ideally, you’d commission a logo from a professional design firm. This logo should go on both front and back of your card. While it may seem trivial, a quality logo can go a long way toward cementing and legitimizing your brand.
Make the Text Large Enough to Easily Read
It’s tempting to try to pack as much info onto your business card as possible, while also incorporating logos, pictures or any other graphics and stylings. As you do so, make sure that the end product is large enough for anyone to read without having to squint or strain.
If it’s necessary for someone to bring your business card up close to their eyes to read, that’s not a well-designed business card. Keep in mind that the way your business card looks on-screen in the design phase may not perfectly mirror how it looks in print.
A good rule of thumb is that a business card should be at minimum font size Pt 8. To be on the safe side, it’s probably wise to stick with font size Pt 10.
Design Your Business Card to Stand Out from the Pack
One frequent time for business cards to be exchanged are trade gatherings, expos and other networking events. Over the course of such an event, most people collect at least ten, and sometimes as many as dozens of business cards.
If you stick with a traditional, boring design, you’re not going to stand out from the pack. A business card with no logo, with generic or lackluster colors or a business card using a template found online is unlikely to attract as much attention when lost in the shuffle of a group of business cards.
While you don’t want your business card to look unprofessional, weird or incoherent, creating a striking and unique design will set you apart and garner your card more attention. One possible differentiating feature could be to make your business card read vertically rather than horizontally. Most online card vendors will be glad to accommodate your design.
Order an Appropriate Number of Cards
A vendor is going to be happy to sell you as many business cards as you’ll be willing to buy. And you may have unrealistic expectations as to how many cards you’re going to need. Unless you’re handing out business cards by the multiples every day, an order of 200 is probably going to cover you for a long, long time.
Keep in mind too that it’s always going to be possible for you to order more business cards if needed. Don’t order 1,000+ business cards – Chances are you’ll take a look at the end of the year and realize you passed out fewer than 100.
Why Business Cards Still Matter Today
You may continue to have some lingering doubts as to how necessary business cards are in today’s business climate. The truth is that business cards are still crucial when it comes to networking, for a number of reasons. Some of the reasons are more evident, while some may surprise you.
Digital Contact Info Exchange Isn’t Mature Yet
With everyone carrying a smart phone or mobile device, it might be tempting to think that exchanging business cards is obsolete. This may well be true someday, but the day isn’t here yet. Exchanging information electronically hasn’t yet become painless and smooth.
Sure, you can ask the person for their phone number and email address and type it into your phone, then send them a text message of your contact info. But that’s clunky and time consuming. Compare it with the ease of handing them a business card, and the comparison is obviously in favor of the card.
Certain smartphones are pioneering an app that allows for instantaneous transmission of contact info from phone to phone. Someday, that might equal the speed and simplicity of the business card. But right now, those apps are restricted to people with the same type of phone and the app downloaded. What are the odds right now that your customers or potential partners will share phone types and have the app?
Business Cards are Always ‘Working’
Believe it or not, there are still people out there who don’t have smartphones, even in the professional and business world. And certainly, if you encounter enough prospective clients, you’ll find some who are still using basic cellphones. For these people, the business card will always be the far preferred option.
And business cards retain their effectiveness under all circumstances. You’re not depending on cell phone reception, internet being up and working, being in wi-fi range, and the power working. We don’t tend to think much about rare technical problems, but they do happen from time to time. Even if a business card is a backup, it’s a backup that’s never going to let you down.
Networking is something a smart business person is always ready for. You might end up meeting a prospective sales lead on a fishing trip way up on a remote Canadian lake. The point is to always be prepared, and business cards mean you will be.
Business Cards Add a Layer of Professionalism
If you run a small business or are the sole proprietor, one consideration is impressing clients, customers and partners with your professionalism. You don’t necessarily have name recognition, decades of experience in the market or a huge headquarters to help polish your bona fides. Any little bit extra can help portray you in a more professional light.
A business card can help give you that image. A well designed business card sends a message that you are a diligent professional who has put care and attention into the professionalism of your business. That kind of signal, however small-seeming, can be the deciding factor if someone is on the fence about doing business with you.
Business Cards Can Be Great Marketing Tools
Marketing your business is the surest way to see growth and expansion, however large or small your business is. While word-of-mouth is the vector with the highest conversion rate, when you’re small and less-established you want to be casting a wide net.
A business card can be as simple or as complex as you want it to be. If you want to create a business card essentially containing a summarized pitch as to why a prospective customer should give you a call or contact you, you can create it. A business card can essentially act as a miniature brochure, laying out a condensed sales pitch highlighting your business’ strengths.
A business card can go far beyond a simple list of contact information, and it might be the ideal vehicle for getting your message out into many different hands in a simple, effective way.
Certain Cultures Highly Value the Business Card
If you do business in Eastern Asia, there’s a good chance you’re aware that the business card is a culturally significant item when it comes to doing business. In particular, Japan and Hong Kong are places where the exchange of business cards is not just expected, but mandated.
You may not currently do business with a country in which business cards are expected, but things can change in the future. If the future might possibly hold opportunities overseas, a business card might be more important than you thought.
To sum it all up, business cards remain unchallenged when it comes to their central task – Getting your contact information to a business partner and selling the image of your business. There’s probably a day in the future where some digital equivalent will surpass the business card, but that day seemingly remains far away. For now, if you plan on doing business, it’s worthwhile to invest in business cards.
General Business Card Questions
This section will answer your basic questions about business cards. Use it to understand everything you need to know about business cards.
What is standard business card size?
Most business cards are 3.5 x 2 inches. This includes 1/8 of an inch for “bleed area” for design or style elements.
What to put on a business card?
It’s up to you what you want to put on your business card. Most people include contact information and a brief description of their role in the company or the services they provide.
How to write mobile number on business card?
You can write your mobile number of a business card by choosing any popular format, such as (XXX) XXX-XXXX or XXX-XXX-XXXX.
How do digital business cards work?
Digital business cards work by automatically updating your information in the recipient’s contacts. This makes it easy to be sure you’re included in any important messages or offers.
What are business cards made of?
There’s a wide range of potential materials for business cards, including various grades of paper, cardstock, metal, silk paper, and more.
What does a business card need?
Business cards generally need some kind of contact information, the name of the person or business, and a brief description of what the person or business does.
Do you put LLC on business card?
That’s entirely up to you! If you use the LLC signifier in your general branding, then use it. If not, don’t. The most important thing is to be consistent with your branding.
What is the purpose of a business card?
The purpose of a business card is to easily and efficiently exchange contact information with someone. That way, they have a way to get ahold of you and remember your services.
Things You Put On Business Cards
This section answers some of the most common questions people have about what to put on their business cards.
What to put on a business card for networking?
The things you should put on a business card for networking are the types of information you want people to know. Include your title or role, the services you do, and your contact information.
How to list qualifications on business card?
You generally don’t want to list too many qualifications on your business card, as it’s not a resume. Focus on the most important qualifications you offer for the service or company you’re advertising for.
How to put Instagram on business card?
You can add Instagram on a business card by creating space for it where the rest of your contact information goes. Just list your Instagram account name so people can follow you.
How to put Facebook on business card?
The best way to put your Facebook information on a business card is to simply include it when you’re designing the card itself. Use one of the fields for the contact information to say Facebook: and then insert your Facebook account name.
How to put LinkedIn on business card?
It’s easy to put your LinkedIn on a business card. Most templates will have a spot for your LinkedIn profile to go, and you can use it in place of one of the other contact information fields.
How to list degrees on business card?
The best way to list degrees on a business card is in the shortest possible format. For example, Ph D. Astrophysics – UGA. This will save space and prevent your card from looking cluttered.
What to put on a business card for small business?
The best things to put on a business card for a small business is the name of the business, your logo and any other branding you use, contact information, and a description of the services you offer.
Business Card Options
This section will help you understand some of the most popular options for business cards.
Does 5/24 apply to business cards?
No – the 5/24 rule applies to many banks for credit card applications. The rule is that you won’t be approved for a new card if you’ve opened up 5 cards within 24 months.
How thick should business cards be?
That’s a stylistic question that’s up to you. Thicker business cards are more durable, but they might be harder to store. Consider who you’re trying to appeal to with your card to determine the best thickness.
Can you write on matte business cards?
Yes – In fact matte is one of the best options for people that want to write something on their business cards other than the information already on the cards.
Can you write on silk coated business cards?
Yes, a silk coated business card can take writing from a ball-point pen or other types of pen, unlike many glossy options.
How many business cards should I order?
That depends on your particular situation. It’s always a good idea to have more business cards than you need. It’s also important to remember that you’ll get a lower price per card when you order more of them.
How much are plastic business cards?
The cost of plastic business cards depends on lots of factors, like how many you’re ordering and what other features you use. Generally, you can expect to pay between $80 and $100 for 500 plastic business cards.
What is metallic finish on business cards?
Metallic finish business cards ads a thin metallic layer to the card. This makes it feel heavier and can help people remember you or your business better.
What is spot UV coating on business cards?
Spot UV coating is also called varnish. It’s a way to highlight specific elements of your business card with a unique texture.
What is soft touch laminated business cards?
Soft-touch coating adds a rose-petal feel to business cards and provides a velvet-like texture to help your business cards stand out.
Business Cards for Specific Jobs and Industries
This section covers some of the most common questions people have about business cards for specific industries.
What should a student business card look like?
That’s a question of your personal style and the message you want to convey. Just make sure your business card has your relevant contact information and any other information you want someone to have from the card.
What should a makeup artist business card say?
A makeup artist business card should include a brief description of your services and have your contact information and business or personal name on it.
What to put on a substitute teacher business card?
You can include your name, the school system you work for, any degrees or qualifications you have, and your contact information on a substitute teacher business card.
What to put on yoga business card?
When you’re making a yoga business card you should highlight the particular types of yoga instruction you offer, along with your contact information and any logo you have.
What to put on your art business card?
Aside from your name and contact information, the best thing to include on an art business card is a description of the type of art you produce, like sculptures, paintings, and so on. And by the way creating and selling art is considered one of the best jobs for stay at home moms according to our recent research.
Do Uber drivers get business cards?
Uber doesn’t give their drivers business cards, but drivers are free to order their own business cards that specify they work for Uber.
What to put on a photography business card?
Make sure to include contact information and your name. Then, list the types of services you work with, like weddings, portraits, commercial photography, etc.
Getting Business Cards
We’ll answer some of your most common questions about getting business cards in this section.
Where can I get business cards made?
There are lots of print-on-demand business card services online. Vistaprint is one of the most popular options. You can also get business cards from local print shops and office supply stores.
How much do business cards cost?
Business cards can cover a range of prices, depending on how you want them designed. Expect to pay between $20 and $100 for a set of 500 business cards.
How to order Jamberry business cards?
There’s no one source you need to use to get Jamberry business cards. Many people use Vistaprint and are quite happy with their results.
What is the size of a Vistaprint business card?
Unless otherwise stated, the size of a Vistaprint business card is the standard 3.5 x 2 inches.
Where to order business cards near me?
You’ll want to look up local print shops to see where you can order business cards near you. You can also try national office supply store chains like Office Depot.
How long does Vistaprint take to ship business cards?
Depending on the size and complexity of your order, it can take from 1 to 3 weeks to get your business cards from Vistaprint. However, you can usually pay more for rush delivery.
Where to order business cards online?
There are lots of different options when it comes to ordering business cards online. You can use Vistaprint, Staples, Office Depot, and more options. Some companies are using dropshipping suppliers USA specifically. So they’re not the direct supplier of the cards.
How much does 500 business cards cost?
That depends on how complex you want the cards to be and what kind of material the cards are printed on. You should expect to pay between $20 and $100 for 500 cards.
How much for 1000 business cards?
The cost of 1,000 business cards depends on the material they’re made from and how complex they are. Most 1,000 count orders of business cards will cost between $40 and $200.
How much are business cards at office depot?
Office Depot business card prices depend on the type of business cards you order. You can get $500 standard cards for $9.99 with a commonly available coupon.
How much for 100 business cards?
As with any business card order, the cost of the order depends on the complexity of the business card. You can usually find offers for 100 business cards for $8 and up.
How fast can I get business cards?
It will almost always take at least a couple of days to get your business cards. The fastest options are usually at major office supply stores like Staples.
How long does Vistaprint take for business cards?
Vistaprint takes 1-3 weeks to receive your business cards, depending on the complexity of your order and your shipping preferences.
How many business cards in a box Vistaprint?
The number of business cards in a box depends on the type of business cards you order. Thicker cards will have fewer cards per box.
How to get business cards same day?
Your best option for same-day business cards is a local print shop or office supply store like Staples and Office Depot.
Where to buy business cards in store?
When you’re in a store, you’ll usually need to go to the customer service counter to get business cards. They aren’t available in the standard aisles you normally shop in.
Where to get cheap business cards?
The cheapest business card deals are usually online. On-demand print services like Vistaprint are a good place to get cheap business cards. You can also usually find deals at your local office supply stores.
Other Business Card Questions
This section will cover other business card questions that don’t fit into our other categories.
How to fix mistake on business card?
You’ll need to talk to your business card supplier to see what your options are for fixing mistakes on your business cards. If you printed the business cards yourself then you probably need a better ink cartridge because sometimes using the cheapest ink cartridges will cause lines or other unwanted blemishes.
Can independent contractors have company business cards?
It’s possible for independent contractors to have company business cards. There’s no rule or law that prevents this, it’s up to the individual company.
Can you legally put business cards in mailboxes?
No, you can only put something in a residential mailbox if it has the proper postage. You can leave business cards by doors or in driveways though.
How to advertise with business cards?
The best way to advertise with business cards is to come up with an appealing, memorable card. Then, make sure your business card finds its way into the hands of people that will want to purchase your goods or services.
What is the best app for business cards?
There are lots of great apps that work as business card scanners. One of the most popular option is the ABBYY Business Card Reader, which automatically sorts business card information and stores it in your contacts.